Business verification

What it's for

Verification is the trust pact between Carteia and anyone looking for a place to eat. It guarantees that every venue shown online really exists and is run by who says they run it. That's why it applies to every plan, Assaggio included: it protects your guests and it protects your reputation.

The good part is that in most cases you don't have to do anything: Carteia checks your details on its own, as soon as you create or update the venue.

carteia.app

The score and the three lanes

Carteia gathers the public signals about your venue (VAT number, Google profile, address, phone, email...) and adds them into a score from 0 to 100. Based on the score you land in one of three lanes:

🟢 Green lane (score 80 or above)

Everything adds up. The business is verified automatically: you publish right away and the page can appear on Google.

🟡 Yellow lane (score between 45 and 79)

The signals are enough for a provisional publication: the page is online but stays hidden from Google until an operator completes the check. This is where it pays to prove you run the venue, to move up to green.

🔴 Red lane (score below 45, or a blocking check)

Details are missing or something doesn't add up. A review is needed: complete the venue details or upload a document, and the team steps in.

How to speed it up: prove the venue is yours

If you're in the yellow or red lane, you don't have to just wait: you can prove right away that you run the business and unlock approval. Open Dashboard → Settings, the Verification & Documents box. You have three options.

1. Code by email

1. 1

   Make sure you've entered the business's public email in the Venue tab.

2. 2

   Press Code by email. Carteia sends a 6-digit code to that address.

3. 3

   Enter the code in the 6-digit code field and press Verify.

2. Code by phone

Same logic, but the code arrives at the business's public phone. Press Code by phone, receive the code and enter it.

3. Upload a document

If the code isn't enough or isn't available, you upload an official document. Carteia accepts:

Document	When to use it
SCIA	The venue's start-of-business notice
Company record	Chamber-of-commerce record, useful to clarify the corporate structure
Licence	Trading licence or authorisation
ID document	The owner's or legal representative's ID
Other	Any equivalent proof

Upload a PDF, JPG, PNG or WebP file up to 10 MB, add a note if you like and press Upload document. From then on the Carteia team reviews it and updates the status.

What Carteia checks

The score comes from a set of checks, each of which can raise or lower the total. The main ones are:

• VAT — existence and validity of the VAT number.
• Company name — consistency with the declared name.
• Google profile — match with the venue's Google Maps page.
• Business code — that the activity really is hospitality.
• Address — that the address exists and can be located.
• Phone and Email — presence and reliability of public contacts.
• Duplicates and Content — no duplicates or suspicious copy.
• Claim — the proof you gave of running the business.

Multiple venues under the same VAT

If you run a chain with a single VAT number, verification works at your account level: the venues you add inherit the same path without starting from scratch. For venues with different VAT numbers under the same owner, use the code or a document for each one, or open a support ticket once.

Verification done: what now?

Once verification is passed (green lane, or yellow for the provisional publication), to actually go live you have two legal steps left: the DPA accepted and the Terms of Service signed and approved. You'll find them in the same Dashboard → Settings. From there the publish button unlocks.

Next steps

• Customize your venue's public page
• Build your first menu
• Menu publishing